Humor in advertising: hits and misses
When you have to compete so strenuously for your potential customer’s attention, few tactics are as compelling as a belly laugh. Most top viral videos have an element of humor (including the quirky...
View ArticleWhere to find free images online (and how to avoid copyright infringement...
Recently, a member of a social network I belong to posted the following: I have a question about using Google images. Is it a copyright infringement if I download and use a pic from google on my...
View ArticleSEO helps generate new calls for stop smoking hypnosis specialist
Paid placement on the first page of Google search results takes almost no effort at all, aside supplying the search giant with a pile of cash (in the case of some keywords, quite a hefty pile.)...
View ArticleNiche Website & SEO
Our client wanted to capitalize on increasing search engine traffic for an increasingly popular service — creating press releases that are specifically optimized for search engines. We did the keyword...
View ArticleLinkedIn Jumps the Shark
It's disappointing that LinkedIn is trying to become more like the USA Today of social networking sites...shallower and less informative, but with pretty pictures. In fact, it appears that LinkedIn is...
View ArticleSoylent Green is people — and on Facebook, YOU are the product
Facebook's numerous privacy failures reveal the chilling truth: on this, the largest of all social networking sites, you aren't the user...you're the product.Related Posts:Facebook vs Pinterest: Which...
View ArticleWeb hosting: Don’t neglect your online marketing infrastructure
Your website is probably the hub of your company’s online presence. It may be where customers come to learn about your products and services, get your contact information or address, place orders, or...
View ArticleB2B Website & SEO
Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who...
View ArticleSample Press Release
Newport Beach Addiction Specialist: Let LA Lakers’ Lamar Odom Eat Cake “Until jelly beans are put on the NBA’s banned substances list, it’s no one’s business how much candy Lamar Odom eats,” says...
View ArticleHow to transform your online comments into a branding tool
One fast and easy way to brand yourself as an expert in your field is to comment on news articles online. Here’s one example from a social network site for hypnotherapists. A member named Bill Kennedy...
View ArticleHow To Improve Your Marketing Intelligence
Improve Customer Experience By Using Data Insights A guest post by Karen Harding Too many brands are focussed merely on their overall digital marketing performance. They look at the total number of...
View ArticleHow to Help Your Clients Write Great Testimonials, Part 1
Humans are herd animals. We care what other people think—and we care even more about what other people do (as many studies of conformity have shown). As marketing psychologist Robert Cialdini explains...
View ArticleDoes your small business really need a custom website?
The answer, in most cases, is a resounding “oh hell, no!” I lay out the arguments against spending thousands of dollars in custom website coding in my latest article on LinkedIn. Check out “Do You...
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